carsales.com’s investment in Brazil, Webmotors, last week announced it was acquiring seven automotive websites – all of them market leaders in the South of Brazil – from RBS Group, a Brazilian media conglomerate, operating under the brand BuscaCarros.
This makes it the third acquisition of a regional online leader that Webmotors has made since carsales made its investment in July 2013 following Meucarango (North East Brazil) in 2013 and Compreauto (São José do Rio Preto, Sao Paulo and region) in 2014, both market leaders in their respective regions.
Brazil is very parochial to regional plays both from a dealer and consumer perspective so these acquisitions are important in establishing Webmotors as the clear number 1 automotive website group in Brazil.
Changing the brand in the local region is not in the plan as each brand we have acquired has enormous equity that we do not want to lose. The key to success for Webmotors is using our world class platform to provide dealers and consumers a great experience and ensuring we benefit from the economies of scale that are available.
BuscaCarros has online brands in the following locations: state of Santa Catarina (BluCarros), Porto Alegre (PoaCarros), Florianópolis (FloripaCarros), Joinville and region (JoinvilleCarros), Itajaí and region (ItajaíCarros), Alto Vale do Itajaí (RiodoSulCarros) and Criciuma and region (CriciúmaCarros).