We’ve all heard it before from our parents, “it wasn’t like this on my day”, and yes I am one of those parents now.
I’m not breaking any news story here that technology is (probably) the biggest change from our time to now.
My boys are 20 and 17, along with a little 11 year old girl (sent here to test me in every way imaginable by virtue of having me wrapped around her finger) and their lives are dominated by technology.
Snapchat, Instagram, Facebook, WhatsApp and iMessage constantly vibrate and flood their smartphone screens. They are wired 24/7, it is incredible and hard to control.
Given I work in the tech space, I think about how I struggle with how much technology is controlling their lives and wonder how some of the more “technology challenged” parents deal with it.
There is another big change from “my day” to now and that is the industry of craft beer. The number of imported and craft beers that are available now is mind boggling and something that “wasn’t like this in my day”.
There are now hundreds of breweries around Australia and over 5,000 breweries in the US and growing quickly (to be precise there are 5,005 to the end of November 2016 – http://fortune.com/2016/12/10/america-record-number-breweries/).
Bars specializing in craft beer are popping up all over the place where in Melbourne bars like Beer Deluxe, the Alehouse Project, East of Everything, Howler, The Local Taphouse and Moon Dog Brewery Bar where they have beers on tap and in bottles from all over Australia and the world.
So whilst we are not drinking as much beer in Australia as we used to (apparently), all these imported and craft beers have helped shape a whole new niche industry.
The innovative ways these breweries position and market themselves is every bit as impressive as the innovation in technology.
Now I enjoy sampling craft and imported beers, at home and when traveling. I’m enjoying even more now in documenting this journey through Instagram and the interactions it gives me with my boys’ demographics.
Here's one for the girls, the Two Birds Golden Ale brewed by Australia's first female owned and operated brewing company. The very smooth honey malt is very prominent, a very good drop #twobirds #pbsbeerjourney #foodsportsbeer #craftyfollow #craftbeer #craft_cult #beersofinstagram #beerstagram #beer #beerporn #beergeek #beertography #cerveza #cerveja #craftbeerbeauties #FANATICBEER #fromwhereyoudratherbeer #drinkbeer #beergasm #beerpics #unidospelolupulo #drinkresponsibly @beerselfie
My boys and their mates just can’t believe that our staple beer diet when I was 18-19 was VB, Melbourne Bitter and on special occasions Crown Lager.
They also can’t believe how we communicated with no Snapchat (let alone a mobile or even a smartphone) or even met a partner with no Tinder so we’ll take it all in context.
Technology and Beer – two examples of a changing, innovative landscape. What will be next?